ABInBev Haryana Breweries

Wayfinding Signage System

ABInBev, the global manufacturer of beers such as Budweiser, Corona, Hoegaarden, Stella Artois among others, acquired several breweries across India and needed a modular and bilingual way-finding system that could be replicated across all their breweries to create a unified campus feel to all their breweries. 

After visiting several breweries, we did a detailed review of all their processes and structures within the breweries and developed a visual system of icons to denote each of the functions.

We developed modular way-finding structures and a detailed graphic system for all the signages. We delivered a set of design guidelines that would be used to create the system across all their locations.