A branding project for a year long cultural festival in New Delhi with the aim of generating a positive spirit of belonging to the capital city. The fourth in a series of social movements and movies spawned under the 'The Cities of Love' campaign started in France with the film 'Paris J'taime' (Paris I Love You), followed by 'New York I Love You'. We saw an opportunity in the fact that there is presently no ubiquitous symbol like the 'I love NY' that is seen on t-shirts, caps and souvenirs at tourist spots in New York. With this logo design we wanted to create the symbol that would become iconic and become an identity for the city of Delhi itself. The multi-coloured logo features a heart made out of a jaali pattern to anchor the brand to India. In the heart is the acronym of the tagline 'Delhi I Love You', DILY; The letters have been crafted on a 3D grid in a modern graffiti style to give it the appearance of built forms or a cityscape.