for the unstoppables
Kellogg's team approached us with design breif with the primary objective to upgrade their current users from 750g usage of muesli to 1.25 kg usage with a best in class looking jar. The clear motive of the jar is to tempt consumers into upgrading their consumption.
Our target audience is twenty five to thirty five year olds with higher purchasing power. Keeping up with the fast city life, they are working urban group who are willing to pay a premium for convenience, taste, and nourished food.