Originink-Lakme-Fashion-Week-Marketing-Branding-agency-01.jpg

Lakme Fashion Week

un binary

8 bit

As conversations around gender roles and identity become more nuanced, there has been a noticeable move towards inclusivity in the global beauty industry.

Here in India, where the landscape is still dominated by content and products aimed at women, the LGBTQIA+ community is shaking things up.

Beauty no longer is defined by women and is moving towards the concept of being gender neutral.

Deliverables: 

Naming, Brand Identity, Packaging, Illustrations,

Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi
Lakme-Fashion-Week-Brand-Identity-Marketing-Agency-Origin-Ink-Branding-Agency-Design-Studi